I have returned from my holiday with plenty of beautiful things to share with you including the first SS Brunch of 2016. I want to introduce to you Magdel and Emre who are the founders of Uzuri, a newly launched brand that hails from the beautiful and graceful country that is Africa. They have a wonderful vision to clothe the inner dreamer, seeker and scholar and their SS16 Capsule Collection consists of timeless and elegant staples including The Moja which is a 100% leather sandal that has been locally sourced and crafted in Africa. I hope you enjoy this SS Brunch and feel inspired to tread lightly and kindly.
What makes Uzuri African?
Our leather and fabric are sourced locally and the craftsmen with whom we partner are all South African. We aim to design first and foremost for the women of Africa. Women of different ages, races and cultures – all embracing their heritage, inspiring generations to come, seeking beauty, living boldly but also seeking qualify and functionality.
Uzuri means beauty and grace. Do you have any muses that embody these two words?
We were both raised by strong and independent women, we have the privilege of being surrounded by incredible sisters and friends who are passionate about life, who are true to themselves, who pursue their dreams fearlessly. Ladies who live their lives with intent + walk in truth, in grace, in beauty. These are the women that inspire us, the women we want to dress.
What are some of the steps implemented so that your final product is ethical and fair?
We believe in buying local, even if the result is a slight increase in prices, and in partnering with our South African craftsmen and ladies. We are involved in every single detail. Sourcing, meeting with our craftsmen / ladies, designing + the final quality control – we ensure that all the people in the production chain is honored and fairly compensated for their contribution. Uzuri is a vision that stretches further and wider than clothes + shoes. We love our country and we want to build + dream alongside contributors to continuously invest in + grow this multifaceted country of ours.
Tell me about your creative process, is there a certain time you work, a candle you burn, a beverage that you consume?
We have both been working full time until the end of 2015, so the dream of Uzuri was pursued over weekends, late nights + early mornings. We have been drinking numerous cups of tea + dreaming of a brand that is true + bold + ethical since 1999, when we first became friends in grade 8.
What are you goals for Uzuri in 2016?
Uzuri is still in its baby shoes. We want to continue building a brand without compromises- growing holistically but remaining faithful to the childhood dream. Our aim has always been to rather deliver an ethical product, that embodies beauty and quality, than delivering a bigger, more mainstream, but less ‘hands-on’, range. Of course this has its own challenges, especially in a growing market – the effect being that Uzuri ranges are always limited editions. Moreover we will continue to follow our hearts, work hard, and shine a light on the beauty that Africa has to offer.
The Moja in Nude Leather (c/o)
If you want to learn more about Uzuri’s vision as well as visit their newly launched website, click here.