Introducing the new PB&J that’s the next best thing since old school Peanut Butter and Jelly – Paul’s Boutique and Jacaranda. When I was fourteen, or as we now like to say, a ‘twelvie’, I was a bit obsessed with obnoxious bags like the Juicy Couture daydreamer and the Paul’s Boutique Maisy in a shocking jelly pink. As popular Tumblr, PopCultureDiedin2009 reminds us on a daily basis, the days of velour sweats and Chihuahuas in rainbow monogrammed purses is long gone. Post-financial crisis, we are more thrifty, we crave quality, simplicity, capsule wardrobes and monochrome palettes.
Unfortunately, in the ever-changing consumer landscape, Juicy Couture failed to keep its footing despite growing from a $200 start-up to a $51 million USD company in the space of 6 years.
Fortunately, Paul’s Boutique kept up and rebranded and when I rediscovered their brand two months ago I was pleasantly surprised. There’s a lot of wonderful pieces from their newest collections that would work from the office to a casual day running errands. One of which, includes this black backpack from their 2015 Christmas collection which has been my go to summer bag. I was umming and ahhing between colours and I considered gold just because I thought it would be festive but I settled on black when I found out the inner flap has a bit of gold hidden inside … constrained festivity if you like. The bag is now on constant rotation and I like to style it with high waisted mum jeans, white tees, midi skirts and white kicks.
November is truly almost at its end so if you are looking to do some Christmas shopping, some of my favourite pieces are the Gwyneth Backpack, Maisy Handbag and Melissa Tote Bag. They package everything up real cute so its sure to be a winner under the tree. If you’re interested in seeing more BTS stuff from their holiday campaign, head over to their blog. To see how I dressed up this midi skirt in an older post, see ‘Create‘.
/ Gwyneth Backpack in Black (c/o) / Puma Cap / Forever New Skirt /