reusable

Did you get the Memo(bottle)?

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As a business student, I have looked a lot into start-up businesses this year, in particular, the importance of crowd funding and how it has changed the landscape of entrepreneurs in the last decade … Mind you, the word crowdfunding really only emerged in 2006 so technically speaking not even a decade ago but lets not dwell on examinable details like this because ITS SUMMER TIME! Oh golly I am so excited because I’m going on two trips and I’m decking the halls tomorrow!!!!

If you ever have a moment to spare, go onto Kickstarter and have a look at some of the innovative ideas out there. There are some weird and wonderful ideas like the Folding Lamp & ONELID and something that personally interests me greatly: The Spark Planner but there are plenty others that have great potential. One of these ideas that has successfully made it off the site is Memobottle, a project that was launched back in May 2014 and backed by 6118 pledgers and $ 261 148 AUD. To learn more about their journey towards production and distribution, click here.

Memobottle is kind of a sick concept. I don’t know about you but when I used to be a basic beesh with a cylindrical drink bottle, sometimes I would walk around with this curved thing pressed against my spine … well Memobottle has solved that weird back rubbing for me. Its very slim and flat which means it’s the perfect shape to fit in those made to look battered messenger satchels and this season’s It bag, the Chloe Faye, so essentially its hipster and couture approved. I fit into neither of those demographics and after using it for a month I approve too and so do my secretly jealous friends haha. They’ve also just released an A6 size next to their original A5 bottles and you can learn more on their Site, Instagram, Pinterest, FB and Twitter. #ONEBOTTLEMOVEMENT

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